GAFIS Focus Note 2: Savings Typology

GAFIS Focus Note 2The “gateway opportunity” that each bank has identified has helped them hone in on a set of target clients for increased bank savings. In Focus Note 2, we present a new typology of savings behavior. We combine this typology with data from our baseline survey of each bank’s target clients, which captured poverty levels, sources of income, and existing financial management strategies. Together these two tools provide a crisp value proposition for the bank as well as the poor clients they hope to reach.

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